| Name:
Tim Meany
Company:
TM MEDIA
Job title:
Creative Director
Duties:
Print Design, Identity Design, Web graphics, Informational
Design, Presentation Design
Practising since:
2002
Country:
United States
City:
Lewisville (Dallas), TX
Web:
www.tmmediainc.com
Email:
Tim
Selected client list:
Channel Intelligence
Millennium Travel
Teach the World
Maximized Living Success Story:
Maximized Living
When Maximimized Living wanted to revamp their
logo design, they worked with three other graphic designers before
discussing their needs with us. The three graphic designers they
contracted came up with about 50 different logos, and they were
not satisfied with any of the designs.
We listened to the owner and the marketing
director to understand what marketing message they were trying
to convey and put them through our BLUE PRINTING PROCESS. We
created mock ups of two versions of the logo design.
At the
next board meeting, all logo designs that were created by all graphic design
contrators were displayed on a board.
We submitted only one logo in the mix. We were one out of
twenty logo designs. The CEO immediately focused on our logo and said, "That's
the one". "Done, Final, Complete; Lets Run with
it." Within
two days, our logo design was on all of their products.
Why
were we able to beat 20 to 1 odds? Because we actually
spent more time listening to our client before we started
designing and blueprinting the ideas. You never can listen too much to
your client |