Name:
Steve Gordon

Company:
RDQLUS DESIGN QUANTUM

Job title:
Designer / Art director

Duties:
Identity design, branding, print design, signage and way-finding design, web design, and Flash

Practising since:
1998

Country:
United States

City:
Omaha, NE

Web:
www.rdqlus.com

Email:
Steve

Success Story:
Vickie Lea Designs

This landscaping designer's identity was non-existent so branding was out of the question also. Two larger companies with established identities and clientele had the market cornered. She needed to "look" more established and on par with her competition.

My attempt was to establish a clear identity, thus giving a strong established look that could be carried out into branding efforts.

With a growing client base and a small fleet of trucks all her own, all bearing her new ID, she has become a sought after landscape designer with a more personal touch than her larger competitors. She's been invited to the "party" now.