Name:
Stephen Wright

Company:
Wright Graphics

Job title:
Creative Director

Duties:
Strategic Integrated Graphic Design services; Brochure Design, Logo type design, Advertising Design, Catalogue Design, Direct marketing, Packaging Design, Project management

Practising since:
1991

Country:
Australia

City:
Brookvale

Web:
www.wrightgraphics.com.au

Email:
Stephen

Selected client list:
Hyundai Motor Company Australia
Custom Fleet (www.customfleet.com.au)
Mondial jewellers (www.mondial.com.au)
Richard Weinstein Photography (www.richardweinstein.com.au)
Colliers International (NSW) Pty Ltd (www.colliers.com.au)

Success Story:
Stephen Wright
Clients have a network of agencies in Australia and focus on knowing and marketing industrial and commercial property, particularly in Sydney. They don't have the marketing or design expertise to put together professional brochures. They approached Wright Graphics by referral from another client of ours.

Designed a series of customised brochures (A3 landscape designs) which showcase the properties they are marketing. encouraged end client (developer) to allocate good budget to printing (eg 500 brochures $20,000 AU) so we can use innovative print finishes and good quality stock, die cutting, etc.

Raised the profile of the properties, helpled the key stakeholders make decisions. We have helped Colliers and thereby the end clients to get the properties leased and /or sold. Impact also has been seen that A3 landscape is now a trend in this type of brochure (as seen by other design agencies doing similar brochures). Imaitation the sinceerest form of flattery?? Perhaps. But the scale of the document matches the scale of the buildings where (eg) a current building we are working on is 34,000m2 +.