Name:
Sheila Woodbridge

Company:
Quirst

Job title:
Creative Director

Duties:
Website design, interactive Flash animation, Digital imaging, Print collateral, marketing materials, brochures, annual reports, catalogues, magazines, books, posters, invitations, exhibitions, event/conference materials, graphic consulting, logo/brand identity development, advertising, packaging, photography

Practising since:
1992

Country:
United Kingdom

City:
Brighton

Web:
www.quirst.com

Email:
Sheila

Selected client list:
Museum of Modern Art (MoMA), New York
General Electric (GE) Information Services
Marriott International
Manugistics (supply chain management software)
Red Cross

Success Story:
Friedman, Billings, Ramsey Group, Inc (investment bank)
The challenge in designing this annual report for a young and successful investment bank was to make it stand out from the conservative competition. It was also the first annual report for the company, so a lot of client education as to the process was necessary. It was also imperative that they position themselves appropriately in the market.

The concept I came up with was to emphasize their vibrant, energetic corporate culture, which they believe is the reason for their success. This creative culture is symbolized throughout by the use of stylized silhouettes juxtaposed against real-life depictions of the business.

The 42-page report was completed in a whirlwind 6 weeks--from concept through to completion. As sole designer, I was responsible for everything--concepts, design layouts, photo illustrations and production. The client was so pleased with the outcome that numerous new projects were awarded. They are now ranked as a top 10 national investment bank.