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Selected client list:
bue shield of california
looksmart.com
leapfrog
wells fargo
hi tech boots
Success story:
Annual Report online
Rachael has collaborated with a wide range of companies, from large corporate institutions to small independent creative enterprises. One such company was Blue Shield of California. BSC had a need to translate their print based annual report to an online form. The concept was 'Timely Stories' and consisted of vignettes of an individual's daily life.
The concept was brought to life on the web through the creative usage of images and text switchouts using clear image and text based design and javascript timeouts. The meaning of the concept came through and the client was pleased. The online annual report won an award that year.
