Management team member
Creative Director/Owner – Tortorella Design
Graphic design for print & web
Branding & identity design
Fort Lauderdale, FL
Selected client list:
Stark County Development Board
Stark County Port Authority
Goodyear Tire & Rubber Company
US Ceramic Tile Company
Stark County Development Board (SDB)
The SDB was in need of a web site redesign to align with
the expansion of their services to the county business community
and its larger audience across the country. The site didnt
align with the desired branding or provide any useful interactive
The brochureware site provided some information,
but lacked visuals and the excitement needed to generate interest
in the Stark County area.
Tortorella Design reviewed the current site, as well as competitive
sites, along with research into audience needs. This was done
by tapping into SDB research and conducting our own study.
Once we found what was truly important and would motivate
the audience, we got to work. We created a variety of comps
for presentation along with navigation schemes. In addition
we provided a site promotion plan, interactive elements and
print materials to support the redesign.
The redesign provides easier navigation along with meaningful
visuals. The color palette and typography were standardized
and we developed standards for overall SDB branding. This
resulted a tight ship for the SDB brand.
The redesigned site has become a primary point of contact
for businesses seeking to relocate to Stark County and they
witnessed a significant increase in traffic. It has reduced
man-hours on the phone and, thereby, created a more efficient
The site now offers loan calculators for business owners
to estimate loan costs for expansions, relocations and/or
new operations. This function has helped the SDB pre-qualify
loan applications, resulting in better loan application success.