Name:
Katherine Filice

Company:
Articulate Solutions

Job title:
Creative Director

Duties:
Graphic design and marketing services including brand development and advertising campaigns.

Practising since:
1991

Country:
United States

City:
Gilroy, CA

Web:
www.articulate-solutions.com

Email:
Katherine

Selected client list:
City of San Jose
San Francisco 49ers
Kokoro Candles
City of Morgan Hill
KLA-Tencor

Success Story:
Solis Winery
The winery had a solid history of creating wonderful, award winning wines. The company had been busy cultivating the perfect vineyards, aging and bottling practices but had neglected giving their brand the same attention - and therefore they weren't achieving the maximum potential of their product.

We audited all customer contact points and evaluated all existing visualizations of their brand. With an eye towards retaining their current customer base, we modified the existing logo and wine labels to create a more polished image - without completely recreating the existing designs. Additionally, we re-designed the tasting room, print ads, stationary, newsletter and vineyard brochures. We are currently rebuilding the company's website to finish off the final component of the project.

Since the redesign, the vineyards sales have increased at all points including local retail outlets and the tasting room. The tasting room retail sales doubled within days of the remodel. The client is extremely pleased that their brand now reflects the quality, integrity and history of their fabulous wines.