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Name:
Karl Sinfield

Company:
N/A

Job title:
Freelance designer

Duties: Print design, Web design, Packaging

Practising since:
1995

Country:
United Kingdom

City:
New Mills

Web:
sinfield.org

Email:
Karl

Selected client list:
Verve Pictures
Sensory Perspective
Swipe Films
20th Century Fox
Drake's Avenue Pictures

Success Story:
Drake's Avenue / ICA Projects
Create a generic layout for packaging for a diverse range of arthouse DVDs.

Visiting the ICA in Pall Mall, London found it to be primarly white - the logotype is start black on white - so the packaging was designed to be primarily white with minimal, sometimes figurative imagery used to indicate the film.

Some 15 DVDs in the series and growing.

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