Name:
John Wingard

Company:
John Wingard Design

Job title:
Principal

Duties:
Using the building blocks of corporate identity, collateral, advertising, and marketing, John Wingard Design can create a unified brand image across the entire spectrum of your company's communications.

Integrated Marketing and Graphics-based Communications. Logo design, corporate identity systems, brand strategy development, signage, product packaging, brochures, annual reports, direct mail, promotional graphics, advertising, sales and marketing collateral

Practising since:
1994

Country:
United States

City:
Honolulu, Hawaii

Web:
www.johnwingarddesign.com

Email:
John

Selected client list:
American Pacific University
GGP Ala Moana L.L.C.
Law Offices of Ian L. Mattoch
The Ocean Club

Success Story:
AdvancedNeuro Dynamics:
The multi-national sales and NLP training company Advanced Neuro Dynamics approached John Wingard Design with the need for a cohesive, consistent identity and unified brand position to be represented across advertising and printed materials.

Existing packaging, advertising and brochures lacked visual consistency, while the overall feel of the company's collateral was very metaphorical. The use of keys, planets and puzzles suggested a slightly nebulous, fantasy or other-worldly position.

The following solution was proposed ...

• We would like to bring the company's position "down to earth" a bit. Here's how:
  
  
• Represent your company/service as PROVEN TECHNOLOGY that offers valid, learnable steps to a specific goal.
  
  
• The overall feel should reflect that of a business degree, computer programming course or technology driven product (targeted to men and women) with a reputable, professional edge.
  
  
• Show DESIRED RESULTS. Utilize contemporary, colorful and dynamic photos that suggest happy individuals with great income, training ability, etc.
  
  
• Select photographs that will give customers images to identify with and relate to. We'll strive for the "I want to be him/her!" approach.

While some materials are still being updated, both client and, most importantly, customer response has been overwhelmingly positive.