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Name:
Jeff Lomax

Company:
Lomax Design

Job title:
Principal

Services:
Design services: Identity, collateral, etc.
Mostly print related design. Web design services are expanding though.

Practising since:
1999

Country:
United States

City:
Layton, Utah

URL:
www.jefflomaxdesign.com

Email:
Jeff

Selected client list:
Adz N Enz
Aim Enterprises Ltd.
Right On Time
Temperature Control
Norma Love

Success Story:
Norma Love
The client wanted to package a group of unique teaching aids into a handy reusable format that was capable of being produced inexpensively. The finished project needed to be super colorful to compete with the mountains of items teachers choose from, but still remain economical. (Teachers salaries being what they are.)

The proposition was to design an oversized, modified kit cover. It held the individual teaching aids in a pocket on the right and had the instructions printed on the left flap that was designed with no pocket. The kit cover was printed 4/1 with black being the ink color inside. The teaching aides were printed 1/1 (black) on a glossy cover stock to ensure durability and to differentiate them from other papers if they happen to get misplaced while being photocopied.

The client was pleased with the final product and decided to get a booth at an annual teachers conferance where she sold more than she had anticipated and helped create more buzz for her product.

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