Name:
Jeanna Pool

Company:
CATALYST creative, inc.

Job title:
President

Services:
Graphic design, website design and marketing for small business owners. I also speak and teach on marketing and design related issues.

Practising since:
1994

Country:
United States

City:
Denver, Colorado

URL:
www.CatalystCreativeInc.com

Email:
Jeanna

Selected client list:
Pulte Homes Corporation (Colorado Region)
Dr. James Downs, Centre for Cosmetic and Family Dentistry
BEST on Broadway (Bodywork and Essential Spa Treatments)
The Wellness Center
Andrew Seed III (Mortgage Industry Marketing and Sales Consultant)

Success Story:
Dr. James Downs, Centre for Cosmetic and Family Dentistry

Dr. Downs is a high-end cosmetic dentist, but was having a hard time getting new full-mouth restoration clients (the cost is about $40K each). He needed a way to attract higher paying and more sophisticated clients for this service.

We redesigned his entire identity (logo, stationery, brochures, sales material, website, etc.) to look and communicate an up-scale, higher-end service. We made him actually look like he was worth the $40K he charged for this service and made sure it appealed to a higher-end market and clientele. Basically we took his "Ford" look and made him look like a "Mercedes."

His new comprehensive identity has worked very, very well. His full-mouth cases are up significantly and his clientele have praised and commented that he actually looks like the expert he his. He has also booked many teaching seminars and lecture series to train other cosmetic dentists on techniques and how to "walk the walk" of appealing to a higher-end market.