Name:
Howard Theriot

Company:
Catch Light Productions

Job title:
Principal

Services:
Design, illustration and photography / marketing, advertising and public relations / positioning and brand management

Practising since:
1989

Country:
United States

City:
Port Neches, TX

URL:
www.catchlight.com

Email:
Howard

Selected client list:
Houston Postal Credit Union
Mobiloil Federal Credit Union
TExES Master
Pinnacle Coin Reserve
Easys Tapas and Martinis

Success Story:
MSC Systems
MSC Systems is a small locally owned "mom & pop" shop that designs and installs sound and lighting systems for churches, theatres, and public events.

The company consists of a husband and wife with a crew of less than ten people. Like most small businesses, they approached marketing on an "as-needed" basis with standards of quality or consistency.

When I first met them, they were creating a brochure in... gulp... MS Word, printing it on a desktop inkjet printer, and mailing about 150 to potential clients.

I explained that spending a little money on design and printing would have a tremendous impact on the value of their marketing efforts. I also explained that the poor effort was wasted time and money, while our solution would be an investment -- not an expense.

We took over their small mailing on a monthly basis with a nice simple 2-color mailer mailed to their list of 150 leads.

That was in 1995. The most recent piece we did was a 24"x12" 8-page self-mailer printed CMYK plus metallic and Aqueous coating ... and mailed to 8,000 prospects. They saw that a consistent investment in developing and presenting a quality image would pay in time. And it did.