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Selected client list:
HP
Segway HT America
CB Richard Ellis
Mentor Corporation
Sparky's Bright Idea / itchy-dog.com
Success Story:
Aesbus Knowledge Solutions
When Aesbus was invited to bid on the development of a leading
technology company's brand standards for their "in the box"
documentation, they were excited. And more than a little nervous.
You see, for the last decade they had grown in response to
their customer's needs. They started as a documentation house,
then added a temporary staffing division, a multimedia division,
and a database development division. All of this fragmentation
left them very unclear about how to market themselves.
We sat down with them and helped them identify and establish
their core company values. From these we created a new brand
vision: "KnowledgeAbility - evolving knowledge to wisdom".
We took this new vision and shot photos and film of the principal
members of the company. These images were used in their brochure
copy and flash presentation CD, all of which was packaged
in a styrofoam box and shrink wrapped shut.
This new clarity of purpose initiated a complete restructuring
of the company and new long term company goals. While they
did not win the account, they now know who they are, who they
want to be, and how to get there. And they have a presentation
kit that attracts perfect customers to them.
