Name:
Erin McCall

Company:
Sunlit Media

Job title:
Creative Director

Services:
Graphic design and desktop publishing, Corporate identity and logo design, Web design and maintenance packages, Copywriting and editing services, Internet marketing and website analysis

Practising since:
2000

Country:
Canada

City:
Vancouver, British Columbia

URL:
www.sunlit-media.com

Email:
Erin

Selected client list:
Health Canada
Directorate of Agencies for School Health
Women's Transportation Seminar
International Yachting Adventures
Tekworks Consulting

Success Story:
Women's Transportation Seminar
The Vancouver Chapter of the Women's Transportation Seminar (WTS) was recently founded and needed to build it's membership and profile amongst the engineering and transportation communities. They wanted a promotional item that was fresh, appealed to women and men, and that would act as an informative communication vehicle.

I developed a newsletter template for the WTS that used earthy colors and tones to reflect the Lower Mainland's commitment to "green" transportation all the while appealing to the group's predominantly female audience. A clichŽ, feminine newsletter was not our goal. We established designs for regular features such as the President's Message and Upcoming Events. The publication is sent by email, thus providing the group with a low-cost solution to their communications problem.

The success of this project can be summed up by the newsletter coordinator's comments:

"Working with Sunlit Media was a great experience. Our initial meeting was aimed at discussing our objectives, our purpose and what we hoped to achieve through our publication. After this meeting, Sunlit Media was able to completely capture the essence of our organization and design the format with a look and feel that suits us perfectly. Since launching our first issue, we have received numerous enquiries, questions and new memberships as a result of people seeing and enjoying our newsletter. Everyone is always complimenting us on our catchy yet still professional style." - Nicole Scott, Women's Transportation Seminar