Name:
David Sánchez

Company:
HyperBrand Worldwide Communications Group, Inc.

Job title:
Managing Partner

Duties:
Corporate Branding
Digital Branding
Interactive Branding
Branded user Experiences
Interactive Marketing
Media Planning

Practising since:
1995

Country:
USA

City:
Washington, DC

Web:
www.hyperbrandworldwide.com

Email:
David

Selected client list:
Kia Motors Puerto Rico
R-G Mortgage
University of Phoenix
CEMEX Puerto Rico
Liberty Cablevision

Success story:
R-G Mortgage
Small but powerful: Building and deploying rgmortgage.com

Challenge:
Beat established online mortgage giants like BBPR and BBVA at their own game.

R-G Mortgage faced challenges similar to many of our clients. In sum, the company needed to:
1. Increase online mortgage applications.
2. Develop a web centric, data driven website and Harvest deeper user data.
3. Leverage mortgage value-added services and avoid channel conflict.
4. Minimize build out of Pre-Approval Mortgage Applications, and customer services downtime.

Ideas:
Distinguishing rgmortgage.com the crowded mortgage site field required designing and creating a site based on consumersâ experiences rather than complex and archaic data systems. Realizing that user needs would drive technical challenges, we provided rgmortgage.com with the insight to synthesize data and the technical depth to obtain a maximize return of investment.

Our assessment of competitor sites convinced rgmortgage.com to develop an Online Customer Relationship Platform that will deeply integrate to an Interactive Marketing Server capable of full segmentation to deliver individual level communications, ensuring customer retention for rgmortgage.com, allowing it to gather deep information over time. success = As Technology Director of the award winning Arteaga Interactivo, Publicis Arteaga & Arteaga' premier provider of interactive services in San Juan, Puerto Rico. I helped R-G Mortgage surpass the yearly expected return of investment.

People, interested in applying for a mortgage paid attention: rgmortgage.com was a successful launch.

Since launch, rgmortgage.com have registered over 15,000 users and sold more than $4.0 millions in mortgage loans. Our Interactive Marketing Technology increased the registered user base by 500 percent since we redesign the website.

Our solutions provided rgmortgage.com with the ability to effectively grow, manage with and sustain its loyal customer base.