Name:
Bruce DeBoer

Company:
DeBoer Works Photographic Productions

Job title:
Owner / Photographer

Duties:
Commercial Photography, Creative Project Management, Creative Consulting

Practising since:
1980

Country:
United States

City:
Raleigh, NC USA

Web:
www.deboerworks.com

Email:
Bruce

Selected client list:
MGM Grand
Scott Paper
Audi
Giro Sport Designs
Couples Resorts Jamaica

Success Story:
MGM Grand Studio 54
Create miniature night club scene as realistic as possible while using “Barbie sized” dolls as patrons and staff. Tag line: “Come Play”

Perfect execution. The dolls were custom made as were the miniature 5'x9' sets (5 total). While no longer on my DeBoerWorks website, one of the images can be viewed by clicking here.

The campaign is still running years later. Adweek ran a mention of it. SKG Advertising used the concept for another client which is still on their website in the WORK section.