Name:
Bill Abramovitz

Company:
Ideopia

Job title:
CEO

Services:
Advertising, Brand Strategy, Interactive, Public Relations, Guerilla Marketing

Practising since:
1991

Country:
United States

City:
Ft. Mitchell, KY

URL:
www.ideopia.com

Email:
Bill

Selected client list:
Columbus Housing Partnership
Toyota
New World Foodshop
Eagle Bank

Success story:
Bill Abramovitz
Our first client, a manufacturer of medical examination chairs, had hit a plateau because there was no marketing strategy.

We defined the product's longevity as the central benefit with the theme "Brutishly durable since 1898."

The initial campaign and claim continues 14 years later, while our client has become the industry's top performing companies.