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Duties: Visual Brand Building via
Identity development
Collateral
Packaging
Web design
Advertising
Catalog design
Photo art direction
Photo styling
Visual merchandising
Copywriting
Selected client list:
Paws Gourmet, Inc.
Progressive International, Corp.
Red Horse Brand
Success story:
Paws Gourmet, Inc.
Create an identity that would define epicurean gourmet canine
treats. A brand that potentially could be showcased in the
Neiman Marcus catalog or showcased on Oprah Winfrey's "Best
of" show.
Look at the product, old world copper riveted baskets. Use/create
a dog that was equally 19th century. Bring copper (reminiscent
of copper pots in the gourmet kitchen) into the logo and use
letterform that was whimsical yet gourmet to give an imagery
that is rustic epicurean and still have canine appeal. This
same process was brought into the website, and letterhead
program, as well as the visual merchandising of baskets and
all photo direction.
Neiman Marcus is very excitted about the brand and is going
to feature the product in the 2004 Christmas catalog.
