Toot! Toot!*
Jeff Fisher LogoMotives featured in small business logo design book

22 January 2005

The design firm Jeff Fisher LogoMotives, located in Portland, OR, is featured in the new book “Logo Design for Small Business 2,” written by logo and signage expert Dan Antonelli. Antonelli, who also wrote the successful first volume of the title, is the owner of firm Graphic D-Signs, Inc. in Washington, NJ.

Logos created by graphic designer Jeff Fisher, and highlighted in the volume, include the identity for his own company Jeff Fisher LogoMotives and numerous Portland businesses, including Balloons on Broadway, Black Dog Furniture Designs, the hair salon Diva, Janet Loughrey Horticulture Photography, hair stylist Jeff Maul, Joy Creek Nursery, Monroe Orthodontics, the North Bank Cafe, Thomas F. Fallon Architect, TraveLady Media, W.C. Winks Hardware and the personal chef/catering firm What’s for Dinner? Seattle small businesses represented include the restaurant Glo’s Broiler and writer Kimberly Waters. The identities for restaurants Crossings at the Riverhouse, located in Bend, OR, and New York’s Indies Restaurant & Bar are also displayed. Other featured businesses include DataDork (Fontana, CA), DesignEire (Dublin, Ireland), Buttonberry Books (Lebanon, NJ) and KidstuffPR.com (Black Earth, WI).

Over 175 logo designs, with design process explanations, are included in what is referred to as “a designer’s reference guide to practical logo design.” In addition to the designs of Antonelli and Fisher, works by John Deaton, Rich Dombey, Brian Schofield, Karin Levin, Janette Balogh and Mike Erickson are shown. The book is available through the GraphicD-signs.com, SignCraft.com and Amazon.com.

Jeff Fisher has received over 475 regional, national and international graphic design awards for his logo and corporate identity efforts. His work is featured in more than 70 publications on the design of logos, the business of graphic design, and small business marketing.

Fisher is a member of the HOW Magazine Editorial Advisory Board and is also on the 2005 HOW Design Conference Advisory Council. His own book, “The Savvy Designer’s Guide to Success,” was released by HOW Design Books in late 2004. Additional information about Jeff Fisher LogoMotives may be accessed at the designer’s web site at www.jfisherlogomotives.com.

* If I don’t “toot!” my own horn, no one else will.
Ed. note: we hate to prove a good man wrong, but…