In Greek mythology, the Muses were daughters of Zeus who
presided over the arts and sciences, helping those fortunate
enough to be touched by their inspiration. But what happens
when you're fresh out of Muse?
Does this sound familiar? You just landed a great gig that's
hopefully going to skyrocket you to creative stardom. You've
got a crystal clear brief from your client. You've even got
some great background research. You grab your pad and pencil
and then ... nothing. Nada. Ziltch. You just sit there staring
at this nice white piece of paper desperate for an idea.
It's a pretty common problem that we all go through at some
point. Here's a few tips for breaking the dark cloud of creative
block.
Play 20 questions
Identify the problem at hand and write it down. Maybe it's
something like, "Donations are down and the client
needs to pump them back up." Pretty straight forward.
Now, how about turning the problem into a group of questions?
Perhaps, "Why are donations down?" "Is it
the local economy?" "Has the client changed services,
their message or media?" Or maybe get a bit deeper. "Why
do we need donations?" "What do we do with the
money?""Who's making the donations?" "How
are donations made? Is there an easier way?"
The point is to create a series of questions to help you
see different angles to solve the problem. Often the answer
to a key question or two will spark a unique concept.
Here are my references
Design annuals, showcase books like the Guild's Directory
of Illustration, The Black Books, The Workbook, stock images,
along with any number of design books can be just the ticket
to get things moving. Going through these tomes will often
get your creative juices flowing again. The trick, though,
is to use them to generate new ideas, not plagiarism. Maybe
you see a neat typographic treatment that you can modify
and apply to your project. Maybe you see a photo that gives
you a brilliant idea for a core image for your project. Sometimes
you'll find a great color palette.
Speaking of books, a trip
to your local library is a good idea. But, when you're there,
don't just look up design
or creative reference books. How about looking at some
art books, or architecture, native cultures, history, etc.
Looking into other disciplines, cultures, hobbies, etc.
is an excellent way to get a new way of dealing with the
problem at hand. Oh ... and don't forget museums. They're
handy too.
The web is another excellent source for reference and ideas.
Sites like coolhomepages.com might be just the medicine to
cure your creative block.
Take a hike
Or hit the gym, hop on your bike or whatever type of exercise
gets you going. Exercise will get your blood pumping and,
hopefully, a generous amount will make it to your brain.
For me, hitting the gym is a great way to get my idea factory
churning out new concepts.
Shake things up
If you're a hopeless creature of habit like me, changing
your routine can help spark new ideas. When you start to
do things differently, your brain makes new connections
and generates different ideas.
Let music calm the savage beast
After you reviewed all you available material, pull up on
the couch and turn on the tunes. I like to listen to jazz
or classical and veg out on the sofa. All the stuff in
your head blends with the music and lots of ideas start
to pop up.
If you're not the couch type, try taking a shower or sit
out in the sun. The point here is to fill up your head
with all the ammo and then forget it and get away from
the desk. While you're away, your brain is processing all
that stuff behind the scenes. Next thing you know ... poof!
... a dazzling idea rises to the surface.
Find a kid
Here's one you don't hear about too often. Kids have a beautiful
innocence about the world around them. They can provide you
with a completely different way of seeing your problem-at-hand.
If you don't happen to have a half-pint of your own, maybe
tap into a niece or nephew, one of your friend's kids or,
if you're really hard up, visit a local school and ask the
principal if you could pose a few questions to a class. Make
if a fun project for both you and 'lil tikes ... and their
teacher too.
In the end, you'll find your Muse isn't on vacation at all.
She's just around the corner waiting to slap you with the
creative stick. When you ask questions, get some reference
material, get some exercise, change your routine a bit
and then forget it all and chill with some nifty tunes,
you'll find Ms. Muse waiting to extol her primo mojo all
over you.
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