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  About the author  
   
 

Neil Tortorella is a veteran graphic designer, writer and marketing consultant with over 30 years' experience in developing identities, collateral and web solutions for both large and small companies. Based in the Greater Fort Lauderdale, Florida area, Tortorella Design has received numerous awards for design excellence.

URL:
www.tortorella
design.com

neiltortorella.com

Blog:
www.tortorella
design.com/marketing_
mind/

Email:
Neil

 
   
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Neil's Newbies is a Creative Latitude column devoted to those just starting to hang out their shingle. I'll be focusing on business startup issues, finding clients, sales, promoting your practice and all the other nitty gritty must-dos that fall outside of the creative process.

Some editions will address questions from newbies. Others will be in the form of articles. So, email me with what's on your mind, your questions or your concerns about starting up your creative enterprise. I'd do my best to get them answered.

Article:
Using market research for solid design solutions
By Neil Tortorella
Article:
How and where to begin your marketing
By Neil Tortorella
Article:
The Fine Art of Saying No
By Neil Tortorella
Article:
Taming one of your most important marketing assets
By Neil Tortorella
Article:
It's time to check spec at the door

By Neil Tortorella
Article:
How do you Rate?
Figuring your real hourly rate.

By Neil Tortorella
Email query:
The new business balancing act
by Neil Tortorella

Email query:
Finding the right clients
by Neil Tortorella

Article:
5 tips for generating referrals
by Neil Tortorella
Email query:
What’s in a name?
"We’re looking for help with an explanation of what we do that makes sense to our audience."
by Neil Tortorella
Article:
Here now. There tomorrow.
by Neil Tortorella
Article:
10 tips to jump start your marketing
by Neil Tortorella
Monthly Self Promotion Article — 12 of 12:
One girl's journey
by Holli Conger
Article:
Finding your Muse
by Neil Tortorella
Monthly Self Promotion Article — 10 & 11 of 12:
One girl's journey
by Holli Conger
Article:
Doing your homework
by Neil Tortorella
Article:
The question of confidence
by Neil Tortorella
Monthly Self Promotion Article — 9 of 12:
March
by Holli Conger
Article:
Expand your [marketing] horizons
by Neil Tortorella
Monthly Self Promotion Article — 8 of 12:
It's Paying Off
by Holli Conger
Article:
The brouhaha of business budgeting
by Neil Tortorella
Monthly Self Promotion Article — 7 of 12:
A Busy Year Ahead
by Holli Conger
Article:
The problem with self promotion
by Neil Tortorella
Email query:
Becoming a full-fledged ad agency
Email query:
Landing a design job without a design-specific education
Monthly Self Promotion Article — 6 of 12:
One girl's journey to doing what she loves
by Holli Conger
Monthly Self Promotion Article — 5 of 12:
One girl's journey to doing What she loves
by Holli Conger
Article:
The problem with spec work revisited
by Neil Tortorella
Monthly Self Promotion Article — 4 of 12:
One girl's journey to doing what she loves
by Holli Conger
Article:
Making the leap into event planning graphics
by Viki Anderson
Monthly Self Promotion Article — 3 of 12:
One girl's journey to doing what she loves
by Holli Conger
Article:
More on sales: The cycle of the sale

by Neil Tortorella
Monthly Self Promotion Article — 2 of 12:
One girl's journey to doing what she loves
by Holli Conger
Article:
Grab yourself a ticket out of no brand's land.

by Neil Tortorella
Monthly Self Promotion Article:
One girl's journey to doing what she loves
by Holli Conger
Creative Latitude invites you to indulge those voyeuristic tendencies you've been keeping in the closet. Join Holli Conger as she moves her practice focus from graphic design to illustration — cold turkey.

Each month, Holli will be sharing her diary of the good, the bad, the triumphs and setbacks as she enters the world of illustration.

Be sure to stop back each month to learn what's working and what's not. Odds are, you'll even get some tips on whether cloth or disposables are best. Can somebody please pass the Similac®?
Article:
Sales planning for fun and profit
Or, How I built my practice by playing dialing for dollars

Article:
A capital defense
Finding startup capital for your practice

Email query:
"I am in the early planning stages of starting my own web/graphic design firm. I am finding that developing a marketing strategy is one of the more difficult aspects of creating a successful business ...

Read my answer here >

 

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