The Solution:

What makes the product of EasyClosets.com so great is their clean easy structure for organizing your life. We wanted that to be crystal clear in the new identity and overall branding for the company. The new logo uses the architecturally-inspired font designed by Richard Nuetra which goes well with the custom built work done by EasyClosets.com. We also wanted to create a modular mark that we could use without any type and still easily relay the proper visual message of designing a closet online.

The new ad campaign reflects a whole new feel and message for EasyClosets.com. Starting with a very strong concept, it is executed in a design motif that mimics the product and that will call attention to the viewer in magazines that often run together visually.

We developed an initial campaign of three ads all playing off of fun visual concepts to sell the service. In addition to the one shown, we have another with a tool belt containing a mouse which says, "The perfect tool to create custom closets," and a third that shows a gum ball machine with the gum balls all in perfect rows inside of the container which says, "There's beauty in organization."

We look forward to seeing how this new branding and campaign will help EasyClosets.com expand their market share and grow their business without spending any more money then they already do.

AFTER:

Alina's Feedback:

Both the new logo design and the combined ad campaign appeal to the organizational needs within all of us, whether we're successful at it or not. It makes it look really easy and fun. I like how the company information is contained within a "closet-like" layout, and the colors are very eye-catching and vibrant. The previous design was cluttered and disorganized; not at all indicative of the company's strengths.

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