Background:

The client was highly unsatisfied with his old logo and stationary. The company was carrying the same logo for past 40 years which the client believed was getting stale and was not up to the current style. The stationary were also not well designed, and the client felt that it needed some "personality." He felt this was leaving him behind in the competition.

Market

As this was an old company, the new identity needed to appeal to their old client base. However it should also appeal to their new target group - young people.

Challenges / Problems

Since the image of the mythological character had become strong over 40 years, we could not abandon it, but we needed to present it in a new way. The logo never incorporated the company name. So it was written in any format / color / type. There was no specific color theme they used. Since they did not have the original artwork, multiple reproductions of a small scale logo had diminished its details and was becoming increasingly blurry in appearance.

Everest Travel's Previous Logo and Business Card:

After:

The logo was basically based on a statue of the mythological character that was nearby to their first office. We decided to take a different view (sideways) of the same statue and covert it to a sharp sketch. We then joined the figure with the name. As it was shortly
called as Everest Travel rather than its full name by its old customers, we decided to popularise those words. We highlighted the name and gave it a type. We then gave it a color theme of sharp red and black. The red was also used in signage, interiors and other
communication materials as the base color with logo on white. With this logo and other material we have designed, Everest Travel has become more confident about its image, and people have begun to commit to it more easily.

Everest Travel's New Logo and Business Card:

Alina's Feedback:

Shivendra and Cell-A Private Limited brought new life and a fresh look to Everest Travel's identity through the use of bolder color, new type treatment and new logo artwork. The branding becomes stronger with the business name incorporated into the logo, and the statue now seems linked to the business instead of a decorative element added as an afterthought. The fresher look acheived with the new body copy font gives a contemporary look which indicates to the market that their travel business is up on the newest info and technology in the market.