Solution:
The first part of my relaunch strategy was to devise a tagline that summarised the purpose of Days Out's site: "Great days out are only a click away." Second, I used big, colourful pictures to make the site more engaging with photos obtained from regional tourist boards around the country. These are displayed at random to help keep the homepage looking fresh everytime someone revisits it. Third, and most cruicial, I designed page layouts that present content in an easy to read way.

With over 6,000 attractions listed on the site, Days Out's new site is easier for people to use. By simplifying the site's structure and appearance, visitors can now choose how to find a suitable attraction:

- by using an interactive map
- by selecting an attraction type, or
- by choosing a postcode.

The new Days Out site also enables people to book accommodation, contact regional tourist boards, and purchase a copy of Days Out Magazine.

AFTER:



Visit Days Out site.

Alina's Feedback:

I'm most impressed at how much more user-friendly Nigel has made this site. One no longer needs to scroll down to find all the information. Instead, it's all concentrated in the initial window. There are even more features packed into a smaller space, yet is easy to read and navigate, while he also maintained their overall "corporate" look. Visitors will still recognize the brand, but will be pleasantly surprised at all the new features that invite interaction, making for a more enjoyable and informative visit.

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