AFTER:
AFTER design roundup:
The promotional material was to be aimed equally at students as well as parents looking for offstation education institutions. Taking this into account, I created a style that would catch the eye of both. The tagline 'a truly multicultural experience' was the jumping off point for the characters I developed. I began with photos of local as well as expat students in their teens and early twenties, and used their body parts to create the look, all the while making sure cultural toes were free from harm.
The basic look of the design came from their corporate materials (IDP white logo in a black box, orange background, white and black text), so when placed together at the local office or at an exhibition, they wouldn't look out of place. This structure was planned to be used to hang the designs into the next year, branding the local IDP office in the process.
Originally the print job was to be two colour, but after some back and forth (and sponsorship on my part) it was agreed that to gain the biggest impact, the first exhibition was to be full colour, with the following exhibitions printed in two colour.
For the following exhibition (shown below), the basic elements were kept, but the design was changed to protect the innocent. For the next two exhibitions the plan is to keep this design structure, but change the graphics to keep the attention of the audience, branding as we go. The promotional materials for this exhibition ranged from posters to laminated bags and bookmarks, newspaper ads, 26' banners, flyers and badges. The theme for the exhibition coming hard and fast will be 'Jumbucks', followed swiftly by the finding of gold
At the exhibition, a parent pulled aside a IDP representative and chuckled "your new design is funky ... I like!"
Alina's Feedback:
What a difference between the before and after designs!
Catherine has done an excellent job of overhauling a previous
chaotic design that lacked focus and direction. The new design
and branding speaks to both parents and young adults through
the strong background color, hierarchical layout, repeating
design elements, and a "funky," fun look that crosses a multitude
of cultures. I find the layout very clear and easy to read,
and the use of the logo (the "flowering" peeled globe) helps
give a strong branding and unified look despite the change
in background color and treatement of the students' heads.
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