Background:

Somerset Christian College (SCC) is based in central New Jersey and its academic philosophy is rooted in the Wesleyan tradition. The key role of their Internet site is to encourage visitors to inquire about the school and to get donors and alumni to support its programs.

Design Brief:

As part of an overall marketing campaign, 3rd Edge Communications was asked to re-design the site. The President and his executive team wanted the site to reflect their "passion and purpose." Since SCC's print and radio campaigns pushed people to visit the site, it had to deliver increased prospective student inquiries.

Challenges:

Incoherent Site Architecture - Key information was buried deep within the site. The navigation system was inconsistent and you had to click through several pages to find what you needed.

Inconsistent Look and Feel - The new site did not reflect the visual
language of their new brand. It was also not in harmony with their print
communications giving the user an overall impression of inconsistency and poor institutional quality.

Ease of Use - Online forms were not intuitive. In addition, the e-commerce system needed to be upgraded to a more powerful, flexible system.

Content Development - The copy and photography on the old site was not a relfection of the passion and vision we discovered in them during our discovery process.

Before:

See the AFTER results»