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Valarie Martin Stuart is an art director, designer and production artist based in Dallas, Texas, USA. Her boutique design studio, Wavebrain Creative Communications, specializes in providing businesses with creative and practical solutions for both print and web.

Valarie has over fifteen years experience in the design field, including ten years as an independent contractor. She has worked on national and international accounts for many leading ad agencies, design studios and corporations. Valarie has also been an Associate Professor of Graphic Design, where in addition to teaching students the basics of design and software, she lectures on important issues dealing with the business of graphic design.

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www.wavebrain.com

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Valarie

 
   
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The value of value-based pricing
Should a creative professional charge on an hourly basis, or a project basis? Here's the answer

We creative professionals tend to be a right-brained bunch, harnessing our creative talents to create practical solutions for our clients. Creating pricing structures, estimates and invoices are not high on our enjoyment list. But we can avoid some common pitfalls and potentially unhappy clients by pricing our work based on project value rather than an hourly rate.

Sending Jobs for Output: A Crash Course
The most well-designed and effective printed piece is a failure if it can’t be properly output for printing. However, preparing your electronic files for printing isn’t difficult. Just follow these steps...
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