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Linda Fisher is the founder and president of Design Management Resources, which is the first and most comprehensive marketing and public relations firm that works exclusively for design businesses, serving this niche market on an international level. During her twenty-five year career, Ms. Fisher has focused her business acumen on sales and marketing. Over the span of her career, she has handled strategic planning, marketing research, sales and sales management, as well as general management for a variety of firms and companies ranging from the OTC, food and beverage, snack and housewares industries. As a marketing and PR consultant, her clients include BrandEquity International and GRID 2.

Ms. Fisher sees her most critical role as that of an educator, and is a regular on the speaking circuit, including the IDSA and AIGA Associations throughout the United States. She also conducts intensive workshops and writes impactful articles for international publications, including "How Magazine" and "Communications Arts". She has been published in France and Australia. Ms. Fisher also writes a bi-weekly newsletter: "Marketing and Public Relations Tips Exclusively for Design Firms", which are read by design firm principals in over 29 countries. They are free of charge, and are found on the company's web site: Ms. Fisher sees her most critical role as that of an educator, and is a regular on the speaking circuit, including the IDSA and AIGA Associations throughout the United States. She also conducts intensive workshops and writes impactful articles for international publications, including "How Magazine" and "Communications Arts". She has been published in France and Australia. Ms. Fisher also writes a bi-weekly newsletter: "Marketing and Public Relations Tips Exclusively for Design Firms", which are read by design firm principals in over 29 countries. They are free of charge, and are found on the company's web site: www.designmanagement
resources.com

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management
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Linda

  
   
What Design Firms Need to Know to Survive-and Thrive-in the Global Marketplace of 2004.
Today, we are standing at a threshold in the business world, fraught with peril, yet, full of possibilities. It is a time filled with new kinds of challenges and uncertainties. Recent corporate scandals, economic downturns and up ticks, and global corporate repositioning have catapulted business into a period of great transition. Inevitably, tremendous opportunities arise in times of transition. Is your design business in a position to take full advantage of these opportunities?
Touch Points
So many of our design firm clients are leaders in their disciplines, as well as master brand strategists, that they are intimately familiar with the concept of "touch points." When design firms collaborate with corporate clients, they are mandated to follow their standards guides. These standards guides are put into place so that corporations' touch points remain consistent and properly aligned with their brand messages. The question is: do design businesses put into practice for their own firms, those very principles they put in place when working for corporate clients?
Building Your Design Business Through Uncertain Economic Times
 While a slower economy may effect the daily pace at design firms, business is in no way grinding to a halt. Decisions are made more carefully, perhaps, and projects are delayed, but client budgets are still being exercised. Design Management Resources, which offers marketing and public relations for creative services firms, cautions its clients to avoid the common pitfall during tough times of becoming "accidentally stagnant." Now is the time to proceed with your business' growth plans even more vigilantly; get focused and prepare for opportunities that will certainly come once existing and prospective clients begin to regain their growth energy.
The Four C's to Designing Success
We are speaking to you. The design firm principal. You say that you want to be a leader. Leadership is measured in deeds - not words. The leader's path to success is strewn with obstacles: good intentions unfulfilled; unexpected twists and turns causing delays; missed opportunities and missed deadlines due to lack of prioritization, etc. But the true leader stays the course - and ultimately finds success.
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