Jack Yan founded Jack Yan & Associates in 1987 and Lucire in 1997. Still helming both, he is particularly passionate about branding, the media and their social implications.

A member of the Medinge Group think-tank in Sweden since 2002, he co-wrote Beyond Branding (the result of one of the Medinge meetings), and wrote Typography and Branding and a limited-edition coffee-table book, User Seductive—Perspectives on 21st Century Branding, a collaboration with designer Charlie Ward.

Lucire was the first web magazine to spawn international print editions. In January 2006, he branched out from blogging at the Beyond Branding Blog to his own site, Jack Yan: the Persuader Blog.

Jack also writes for Desktop, a premier Australia industry magazine.

URL:
www.jyanet.com

Email:
Jack Yan