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Erin Ferree is the owner and Lead Designer of elf design, a design firm based in the San Francisco Bay Area.

elf design specializes in logo designs and brand identity design. We create designs that communicate, so that you get a gorgeous logo that also tells the story of who you are, what you do, and what makes you different from your competition. We then use that logo as the cornerstone of a high-impact brand identity that says your business is established, stable and successful.

Erin holds a degree (with honors) in Graphic Design from the California Polytechnic State University in San Luis Obispo. She has worked both in design firms and in-house at corporate and research facilities prior to launching elf design in 2001.

URL:
www.elf-design.com

Email:
Erin

  
   
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Color Part 2: Formats and Systems
There are several color formats and systems available for mixing and specifying colors. Here, we explain three of the most common systems
Color Part 1: Accuracy
Color is one of the most difficult parts of a design to show accurately to a client. Color perception can be affected by many factors...

Of Castles and Bedrooms
Design is a problem-solving exploit. It is a certain hijacking of form and a commandeering of function. Careful though. If you can imagine an electrician standing in a puddle of water with a live wire in both hands preparing to splice the two together - you won't be far from the reality of our industry.

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