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Most of my clients are design consultancies and, more often
than not, they want me to work in their office using their
equipment and software. However, some of my 'direct' clients
aren't set up to accommodate a designer and so I have to use
my own facilities in my home office.
I prefer the latter option as it allows flexitime working.
I'm an early riser so I tend to be at my desk at 8.00 a.m.
and finished by mid-afternoon. If you're working at a client's
location (or worse, if you're a wage-slave) 'face time' becomes
important, as you have to be seen to be working.
Working
without having someone looking over your shoulder can be liberating
in some respects - you work your own hours, and there are
no office politics, to name but two - but can also be intimidating
in others. At the end of each workday I complete a timesheet
for my client and sometimes I feel a strange sort of guilt
when I'm recording the time spent doing work that can't immediately
be seen.
For example, on a recent Web project I spent most of one
day cropping and resizing images that appeared throughout
the site. The client wouldn't see the pictures straightaway
because the pages hadn't been coded yet - but I knew what
size the images would be - and the sheer number of them meant
a lot of laborious Photoshop work. The client never questioned
my hours for this task, but at the back of my mind I kind
of worried that they might. How could I prove I'd actually
done something that I couldn't show?
Had I been working in the client's office where they could
see me churning out a production line of cropped photos, this
wouldn't have bothered me. But because of my insecurity about
working unseen, I was feeling cut off from the client.
Even a designer who, like me, has more than a decade's experience
under their belt can occasionally feel that they're working
out in the wilderness. So here are my solutions for making
sure that working out of sight doesn't mean being out of mind.
Face time
Regardless of where I'll be executing the project - my
home office or design consultancy's office - I always try
to have the project briefing face to face. There are always
questions that arise in meetings that may not be apparent
to either party when writing an email or talking on the phone.
It gives me an opportunity to get to know the client and,
more importantly, for them to know a bit about me.
For example, I designed the Learndirect Scotland Web site
for the Scottish University for Industry (SUFI). The first
few meetings were at the client's offices in Glasgow although
the actual design work was carried out at the London office
of Web consultancy Interactive Bureau. Meeting the client
face to face in those early stages, as well as seeing their
body language while discussing possible design directions,
proved invaluable months later, deep into the project.
In these days of working over the Internet there are projects
where meeting the client in person is simply unfeasible. When
I designed the Lilies White Web site, all briefings and communication
were carried out by email, phone and post. As much as I love
visiting Canada on vacation, I draw the line at transatlantic
commuting.
It's good to talk
Communication is essential. When working from home, I
email weekly progress reports to the client, describing what
I'd achieved in the past week and what remains to be completed.
It's important that the client is aware that you're still
alive and working on their project, not slouched in front
of the box watching daytime TV and billing it as research.
(This, of course is ludicrous. Have you ever seen British
daytime TV? Utter cack. I'm convinced that the television
schedules were designed by the UK government to encourage
the unemployed to look for work.)
Also, I find that asking questions about an ongoing project
shows that I'm continuously thinking about it. No one will
think you're dumb if you ask for clarification; on the contrary,
it looks good for you if you raise intelligent points.
Get feedback
Ask for regular feedback from the client, but set deadlines
for their comments, preferably in writing or by email. There
are two reasons for this: it allows them to feel part of the
project, while setting a deadline keeps the whole thing moving
along. If they fail to respond by your deadline, then you
may have a useful fallback position if the project timing
slips.
Sometimes, there may be more than one person involved in
a project on the client side. To avoid confusion, I always
ask that feedback is co-ordinated through one person. Because
these various people are usually in the same building, it's
easier to avoid repetition or contradiction this way.
Now, I'm afraid you'll have to excuse me - 'Bob the Builder'
is about to start...
©2002, Nigel Gordijk
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