The main product of our business is ideas creative
solutions to the communications problems and opportunities
facing our many clients. And good ideas creativity
can be tough to define, or agree upon. One person's
passion is often another's poison. So it's no wonder that
potential clients often ask us to take a project on speculation.
That is, to try out our creative product in much the same
way they may try out other types of products before purchasing.
Unfortunately, we must turn down such projects. This will
explain why doing so actually makes us a better, more stable
and reliable supplier for you to do business with.
It lets us keep our prices low
We make money mostly by selling our time. Unlike businesses
that sell products, we can't take time back and resell it.
Thus, the less time we actually sell, the more we have to
charge for it. So we attempt to hold our prices down by keeping
We also have substantial fixed overhead costs computers,
peripherals, software, etc. So the higher the percentage of
our time that is productive (billable), the more we can spread
these costs, and the less each individual client gets charged
In addition, the only way we can recover our overhead costs
is through what we charge our clients. If we accepted speculative
projects, the overhead for these non-billable hours would
have to be added to the factor we already charge our regular,
paying clients. We don't think this would be fair.
We want to give you only our best
We are very proud of our track record of helping many different
clients with many different challenges. In doing so, we have
come to understand the crucial components in producing outstanding
First, outstanding creative work requires good, complete input
from our clients. It takes time and effort that's tough for
them to justify unless they are committed to awarding an assignment.
Yet without it, we can't show how good we really are. Or our
best effort may well be misdirected; a great shot that hits
the wrong target.
Equally important, great creativity requires enthusiasm. We
need to be excited enough to pour all our energy into a project.
Frankly, that's impossible without knowing whether we will
be chosen to go all the way, or even get paid.
And, finally, developing creativity is very labor intensive.
Although we wish it were otherwise, it seldom comes in a flash
of inspiration. Rather, it usually requires research and thinking
time, then the working through of many different ideas and
approaches. This makes it difficult or impossible to do good
work in a compressed time frame.
Speculative projects, whether done by us or some other firm,
usually require cutting every creative corner. That's hardly
in your best interests, or ours.
We're a small firm, in business to stay
We hope our small size is what attracted you to us. It has
lots of business advantages.
Because we are small, you get to deal directly with those
actually doing your work; there are no "middle- men"
to muck things up. It also means we're more flexible, able
to turn things around faster. We can offer better, more personal
service, too. And because our overhead is lower than the big
guys, so are our prices. In a business like creativity, size
is seldom an advantage.
All these are reasons why we have been so successful. It may
also be why you called us.
Another reason for our success is that we are good business
people. We know that a small business like ours (probably
yours, too) has to watch costs carefully and can't afford
to give much away. If we weren't careful if we
did give away our time it is likely we wouldn't be
here next time you called, which means you'd have start all
over again bringing someone else up to speed learning your
business. We doubt you'd want that, and we know we wouldn't.
We believe we should both be looking to build a long-term,
mutually-productive and cost-efficient business relationship.
Truth is, small organizations like ours can seldom afford
to accept speculative projects. If you find one that will,
be skeptical. They may be desperate.
As for larger organizations and agencies, yes they can afford
to do speculative projects, and often do. But that's the very
point. If they do have the volume and staff that makes it
a small risk for them, they're probably too big to give you
the personal service and outstanding creativity you're searching
We hope you'll give us the opportunity sometime soon to prove
just how good we really are. In the meantime, look carefully
at our portfolio. The work we have done for many other clients
with many other challenges speaks volumes about our abilities.
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