Chief Copywriter, Site Strategy
Editor: Neil's newbies
Neil's an independent designer in Northeast Ohio, which,
as we all know, is the graphic design center of the known
universe. Tortorella Design World Headquarters is located
in a cozy place upstairs at 1419 Schneider Street, a far
from the snazzy offices, with custom made furniture no less,
he had in the bustling metropolis of Hartville, Ohio (population
12, not counting cows and chickens). But, he's no fool (contrary
to popular opinion). He lost the heavy duty overhead and
more services than he did back then.
He wrote most of the warped copy you see on this site. We
keep trying to get him to take his medication, but noooo,
he won't listen. The really weird thing is that Neil's writing
this right now. He doesn't know it, though. I'm his evil twin
who's taken over. Don't tell him, okay? It'll ruin all the
Neil started in the business at 17, way back in the dark
ages (circa 1973) as a freelance photographer. His first project
was a series of books for the Pendulum Press, a Connecticut
publisher of educational books. After being published (and
paid) he was pretty much hooked.
Prior to starting Tortorella Design, Neil held positions
as Corporate Art Director for Alo Cosmetics, a Suburban Division
Marketing Manager for the Miami Herald and Director of Production
for Ohio Week Magazine. He started Tortorella Design in 1986
with 50 bucks, USD.
Theses days, Neil focuses on small business,
providing collateral materials, identity and web design along
with branding, writing and marketing consultation. His clients
have included The Goodyear Tire & Rubber Company, Continental
Tire, American Mensa, Ltd, Delphi/Volvo,
Stark Development Board, The Pro Football Hall of Fame, The
M.A. Hanna Company (now PolyOne), Bridal Fair Magazine,
EcoLab along with Ilise Benun and Peleg Top's Marketing Mentor.
He's won his fair share of awards, several of which can be
car or under
Neil is also the editor of Creative Latitude's section for
those new to hanging out their shingles,
When Neil's not chained to his trusty Mac, he can be found
peddling himself around on his bike, hurting himself at the
Jimi Hendricks impression on his guitar or playing with his
son, who's the smartest kid on the planet. Proud? – Nah.
His site can be found at www.tortorelladesign.com.
In addition, Neil is a partner at FastCoconut, a web design company formed from Creative Latitude members to tackle large web projects.
Check out Neil's Blog — Inside
the Marketing Mind:
Thoughs, ideas and resources for getting the word out — Especially
for independent professionals and small businesses.