Name:
Troy Finamore

Company:
Finamore Design

Job title:
Creative Director/Owner

Practising since:
1988

Country:
United States

City:
Brooklyn, NY

URL:
www.finamoredesign.com

Email:
Troy

Selected client list:
Current USA, Inc.
BBE Sound, Inc.
Doll & Toy Museum of NYC
New Triad for Collaborative Arts
Families First Brooklyn

Success Story:
Current

Current turned to us for help in creating a brand that would be new to the pet care industry. They would launch their company with a product line that would revolutionize the aquarium lighting marketplace. At the time they had a complete line of innovative product designs, but no name for either their company or their products. While they were not sure what to name their company, they did have a clear vision of what they wanted their image to invoke: performance, quality and innovation.

We came up with the name "CURRENT", to speak of water, electricity and modern thinking all at the same time. The tagline we came up with was "WHAT'S NEXT" which asks the hypothetical question everyone asks but also is a reaffirming statement at the same time.

To quote their VP of Sales & Marketing: "Working with Finamore Design was one of the best business decisions we have ever made. Finamore Design first provided us with a strong name and image to build our brand. Tied together with the superior packaging, advertising and promotional materials, Finamore has given us the tools to easily build our brand. Because of this, Current achieved national recognition and quickly became one of the most talked about companies in our industry with the end result providing sales of 350% above projections in the first 6 months."