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Success Story:
Dffe
UK Government research showed that the vast
majority of Britain's drug users have their first experiences
at school and, worse still that dealers now actively target
children on school premises.
Go into schools and work with
directly with schoolchildren to determine their attitudes
to drugs,
and avoid the 'preach at them - scare them approach.'
What
was a low-budget commission rapidly became a nationwide campaign and remains
active today.
