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Swedish technology company with bland, boring corporate look
and feel to their online presence. Their site included all
the usual brochureware informational aspects but lacked spark,
freshness and usability. Even though a 'techno' company, they
had little experience with online placement, design or marketing.
The main problems encountered were getting the MD and CTO
onside - getting them to believe more in design as a tool
to push their company and offering online
Began by developing brand guidelines for their online identity
suggesting new colourways and use of existing logo to encapsulate
the 'technological' ethos of the company while producing a
slick, fast and visually on-message property. Developed easily
navigable and clear information architecture for the product
and co. information by keeping wordy pages and sub-sub catagories
to a minimum and laid out a simple overall heirarchy for the
site. Pulled together existing product assets and treated
to give a more modern look, rather than plain systems photos.
Developed clean w3c compliant code and advanced accessibility
as an important factor in design.
Commendation from the MD for work undertaken "really
feel we've moved the company forward..." company began
using styleguide developed for other agencies and suppliers.
more interest in their online systems after SEO implementation
