Name:
Kris Honeycutt

Company:
Solid Thinking Interactive

Job title:
Lead Designer

Duties:
Web Design and Development, RIA Authoring, Identity Design, Print Design, Multimedia Authoring, Mobile Content Authoring, Video Post-Production, Translation/Localization (Japanese/English)

Practising since:
1994

Country:
Japan

City:
Marugame, Kagawa

Web:
www.solid-thinking.com

Email:
Kris

Selected client list:
NTT DoCoMo
CitiGroup
SPR Japan
Disney Japan
Japan Ministry of Economy, Trade & Industry

Success Story:
SPR Japan
After becoming the sole distributor of actor Jean Reno's fragrance line in Japan, SPR required materials for the release campaign of a limited edition scent for the Japanese market. Materials were to span mediums, including various print work, web and mobile content. A focal point of the campaign was a monthly gift giveaway, which the client wanted to use for gathering demographic information and user signups for their internal mailing list.

When SPR Japan approached us with their web needs, we offered to create all required materials. Printed items designed included full-color magazine ads, press-release, stickers, posters, scent cards and in store display. For the web we updated current sites and created a “mini” mobile site, which included contest registration and user management features.
STi introduced the client to QR-codes, which allow users the ability to visit a site by scanning a barcode with their mobile phone. Unique codes were included on all printed materials and a tracking system was developed to log which code users scanned to visit the site.

Overall the campaign was success and the client gathered more user registrations than expected. As users kept signing up, the client was prompted to extend the contest for additional months, continually gathering additional registrations until the contest was officially ended.
The use of the QR-codes and tracking system, which Solid Thinking suggested and implemented, permitted the client to review the performance of each marketing piece, allowing for better judgment as to where to invest in future advertising. They have continued to use the system with various campaigns and advertising since.