Name:
Carole Guevin

Company:
Pixeltable Studio

Job title:
Chief Imagineer

Services:
Web site development; Interface design; Interactive material
Print: Branding systems; Campaigns; Marcom collaterals
Pro bono: new media online culture magazine + design portal http://netdiver.net

Practising since:
1995

Country:
Canada

City:
Montreal

URL:
www.pixeltable.com

Email:
Carole

Selected client list:
Formatout Inc
Argan3
Fine Hummel
Scholastic Inc
Sam Albert Associates

Success story:
Formatout Inc: After 5 years, the owner bought back the company from a conglomerate. She had to completely rebrand the company (print + web) and send the right signal to clients: the company was doing good.

Designed a new signature that would keep open the door to future growth. Use existing site content and redesign the new interface atop the old, keeping some of the 2nd version visual elements placements integrating new graphics, nav, etc. in order for clients to see a smooth transition. We suggested a new print newsletter (to build credibility in her expertise and ability to run the co., alone) and direct mail items to remind clients of both the new brand and site.

Having worked with this client through 2 different company cycles (initial co., merged co.,) we know her business well. The rebranding (3rd cycle) succeeded in generating an increase of 300% in sales and positioning the company on a strong growth pattern. Clients have since congratulated her for the *move* (which they perceive for the better) and the quality of her communication collaterals.