Name:
Annette Taylor

Company:
Websight Media

Job title:
Art Director / Graphic Designer

Duties:
Logo Design
Identity / Branding Design
Collateral & Brochure Design
Annual Report Design
Web & Interactive Design
Invitation, Promotion & Announcement Design
Newsletter Design
Direct Mail Design
Content Analysis
Web Strategy & Information Architecture
Usability & Human Factors Design
Illustration

Practising since:
1984

Country:
USA

City:
Dallas, Texas

Web:
www.websightmedia.com

Email:
Annette

Selected client list:
Ericsson
Verizon
Irving Arts Center
Brainplay, Inc.
Populi

Success story:
Liquid CD
Liquid CD — a paying alternative to companies like Napster — wanted a "hip" look-and-feel for their launch site.

I created a logo and brand that appeared progressive and would appeal to music lovers, no matter what the genre. Next, I designed an interface that showcased new music and made it easy for users to browse genre categories or to search for a particular artist.

My design resulted in a successful site launch. The seamless, intuitive design guided users through finding music all the way through purchasing and, finally, downloading and burning their choices.