Background:

The client, Computing Made Simple, came to us frustrated and a bit angry about graphic designers because she had already paid someone to design her logo for her. The previous designer had placed a bitmap graphic in the middle of some vector artwork so when she submitted it to vendors to print, it was rejected because her logo wasn't entirely vector which made it difficult to print. She needed the logo to work as a one color and also as her original two color logo without reinventing the wheel as she had already branded herself out in the community. She didn't want a brand new logo, but wanted to tweak what she already had.

We had to assure her frustrations about our competency in design work, as she had a bad taste in her mouth left by the previous designer.

Before:

Solution:

She liked the mouse in the design, but again, the bitmap wouldn't work, so we took the mouse and presented a few ideas in vector format that we thought weren't too far off from her original logo.  The one chosen was one that is still recognized in the community as her same company, but the logo would work and reproduce for her no matter where she submitted it. 

The client was thrilled with the re-design, and it didn't upheave her marketing altogether. We were successful at just changing it slightly to work for her, yet not enough for anyone to not recognize her colors, mouse and prominent swoosh.

After:

Alina's Feedback:

Given the perimeters of the job, Maryann was highly successful at impoving the logo's reproduction capabilities, legibility and professionalism while maintaining the same look and concept. The redesign is much easier to read and understand and is so much cleaner. I'm sure her client and the printers in the area thank her!