Background:

Natural Stone Care, as the name implies, renovates, maintains and cleans all kinds of natural stone interior surfaces, especially floors. Their clients vary from cleaning contractors to interior designers and architects in a variety of locations including offices, museums, car showrooms, shopping malls, embassies, airports and residential properties.

The company had a website which they were rather unhappy with due to the lack of leads generated from it. Key issues as far as I was concerned included:

• Built in an unnecessary frameset
• Poor quality photographs
• Irrelevant content
• Cold and unwelcoming design
• No meta description for search engines

May I stress that this project was very low budget. The client gave me URLs of a few competitors and sites that he liked. We discussed the type of person who might visit the site and agreed that the key values to be communicated were:

• Quality of workmanship
• Ability to handle high profile projects
• Ability to work with any type of stone
• Maintenance and training available if required

I was supplied with a pile of poor quality pictures that he thought might be useful and was told to use the text from the old site.

Before:

See the AFTER results»