Jeff Fisher
Editor: Logo Notions

Jeff Fisher, the Engineer of Creative Identity for the one-person design shop Jeff Fisher LogoMotives has been designing logos, creating corporate identity systems and branding organizations, businesses and products for over 25 years. His clients have included one-person entrepreneurial companies, education facilities, nonprofit organizations, government agencies, professional sports teams and major international corporations.

Many business ventures have invested the future of their companies in the identity work of Jeff Fisher LogoMotives. Clients have included businesses and organizations throughout the United States and many foreign countries. Larger clients have included The Governor Hotel, the Seattle Seahawks, the State of Oregon, Action Sports Media, the Portland Trail Blazers, Eid Access, several universities and many others.

Jeff’s award-winning design career began in 1980 after studies in the design of graphics, advertising and publications through the University of Oregon School of Journalism. As Art Director for the Multnomah County Medical Society he shared in winning the prestigious Sandoz Award - medical journalism's highest national honor. This was followed by a stint as Art Director of a Portland ad agency. After a move to Seattle in 1985 he was Creative Director for an international clothing manufacturer; designing graphics for clothing, art directing photo shoots, producing national magazine ads and coordinating fashion shows for the company.

He has received over 500 regional, national and international design awards for his logo and corporate identity efforts. His work is featured in nearly 80 publications about logos, the business of graphic design, and small business marketing. Fisher is on the Board of Directors of the Proscodi: Professional Society of Communication Design. He also serves on the HOW Magazine Editorial Advisory Board, the HOW Design Conference Advisory Council and the UCDA Designer Magazine Editorial Advisory Board. A prolific writer, his articles and essays have appeared in HOW Magazine and many other publications and resources.

Jeff is also the author of "The Savvy Designer's Guide to Success: Ideas and tactics for a killer career;" released by HOW Design Books in 2004. He can often be found preaching what he practices through speaking engagements at creative industry events around the country. He is currently writing his second book, “Identity Crisis!,” to be released by HOW Design Books in 2007.