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Designing a logo is tough enough for corporate clients. Designing
one for a group of creatives can be a virtual profusion of
ideas and directions. So, we figured it was best to treat
this like any other identity project and start with a design
brief. We hammered out the particulars and put it out to the
group.
What you see below is their response. In all, 27 concepts
came in and the final design was selected after a two round
vote.
Oh, and if you’re in the market for an identity face lift,
feel free to contact any of these fine folks.
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